Pass It On is a peer consumer education movement developed by the Federal Trade Commission (FTC) with the goal of fraud prevention. The idea is built upon that fact that older consumers have a lifetime of experience they can bring to bear to prevent themselves and their peers from being victims of fraud. As people tend to listen more closely to messages, stories and advice from trusted sources, this program empowers elders to learn and share their own stories and prevention tips on fraud with their friends, family, neighbors and community.
The response to this Pass It On movement has been overwhelmingly positive. This short FTC video explains the program while demonstrating examples happening across the country. One example they highlight is the work of our partners, Stop Senior Scams Acting Program! 🙂 In the last part of the video you can see them in the background performing their fraud skits, arming seniors with info and empowering them to protect themselves and their communities.