Have you heard of #GivingTuesday? It’s a global day of giving back, and it falls on the Tuesday after Thanksgiving, Black Friday and Cyber Monday. This year’s #GivingTuesday is Tuesday, December 2, 2014, and we at California Health Advocates join charities, families, businesses, community centers, and students around the world in coming together for one common purpose: to celebrate generosity and to give.
Where does #GivingTuesday come from, you may ask? The retail industry has long benefited from seasonal shopping that symbolically kicks off with “Black Friday”– a day that has since inspired “Small Business Saturday” and “Cyber Monday.” #GivingTuesday, then, serves as a celebratory, fully connected day to kick off the giving season, when many make their holiday and end-of year charitable gifts.
#GivingTuesday brings together diverse networks of people, large corporations, small businesses and nonprofits across an ever-expanding range of new media platforms to encourage and amplify small acts of kindness in the service of changing our world for the better.
#GivingTuesday is not a new giving platform, but a call to action to celebrate giving and encourage purposeful giving during the Holiday Season. It’s an organizing principle to encourage the creativity and energy of people all over the world to work for good.